Take control of customer experiences and your business’ reputation by offering processing under your own brand.
As an independent sales organization (ISO), you can elevate your business by providing payment processing services under your own brand. At first, you may dismiss the idea, probably thinking that you don’t have the infrastructure or expertise to become a payments company. However, with white label credit card processing, all you really need is a good partner.
How a white label credit card processing program works.
To offer credit card processing under your business’ brand, your payments partner will provide you with an apply site that doesn’t identify their company. This “white label” solution is ready for your brand (your logos, colors, and contact information) so your customers only identify the payment solutions with your company. It eliminates any confusion among your customers about who their provider and their primary contact should be. Your brand is the only thing the merchant sees on your website, merchant portal, and marketing materials.
Your payments vendor becomes a silent partner of sorts, providing technology, payments functionality, and services. This puts you in the driver’s seat, allowing you to deliver seamless, consistent customer experiences in all interactions – and enhance your brand’s reputation. With white label credit card processing, you won’t need to overcome negative perceptions a prospect may have about the technology company. This is because you are creating a unique customer experience that is the way you want it to be. Better still, you don't have to fall in line with another company's existing customer experience.
Once you begin providing white label credit card processing, you may also find that you build stronger, stickier relationships with your customers. They'll begin to view you as both a payments expert, as well as an expert in the other solutions you provide. You may even find you can expand your customer base, as merchants in every vertical or niche can benefit from accepting digital payments, enabling you to market to more types of businesses than ever. Last, but not least, white label credit card processing still enables you to earn residuals on your merchant accounts.
Form smart partnerships.
Two of the most important decisions you can make when you decide to brand white label credit card processing are choosing the right platform and the right partner. The partner you use must be secure and compliant with the Payment Card Industry Data Security Standard (PCI DSS). Also, it’s smart to work with a partner that can minimize your PCI compliance scope, helping you avoid time-consuming and expensive security assessments.
Also, ask plenty of questions about the platform, new features, and what’s on the technology roadmap. Using a modern platform will enable you to give your customers more options and flexibility and also indicate that your payments partner is committed to investing in (and providing your customers with) the best possible solutions. Additionally, research the tech support the partner provides and the availability of APIs that will make integrating the payments platform with the other solutions you offer easier and more cost-effective.
When you’re prepared to take your business to the next level, North American Bancard is ready to provide you with white label credit card processing. To learn more about this option and how our program works, contact us.